Miranda Kerr in New Vic Secret Campaign

Megan Fox for Armani

Megan will be fronting the womenswear campaign, as the new face and body of Emporio Armani Underwear and Jeans...

Genius Marketing in Korea

The paparzzi culture is taking over! And the brand Nikon have decided to use this to their advantage and capture their audience - literally! When people walk by they trigger flashing camera lights emulating the experience received my celebs. The red carpet led right into the store where the public could purchase the new Nikon D700...

Chanel Advert

Last night I saw Coco Before Chanel, and was in total awe.

The film introduced me not only into more undertsanding of Gabrielle Coco the woman, but the way in which her fashion empire holds true to its roots. Chanel adverts have always exuded simplicity, some of which I felt were on the wrong side of simple.

The latest adverts for Chanel continue the theme of heritage - an ode to Coco herself. Set in a vast open field, akin to the fields that Coco lived amongst in France, I now understand the concept of the advertisements and the lineage they have with Coco's life, her innovations in dress which changed the perception of how woman can and should dress.

Fashion Advertising

Once I beleived monthly glossys were plagued with fashion adverts - ubiquitous and dull.
Now however, I look at designer adverts in a different way... I'm a very analytical person, and I enjoy taking the adverts apart, trying to work out the concept and visual symmetry that belongs to each brand. Instead of creating a blog purely dedicated to designer adverts I might just update posts with the latest that have caught my eye... Starting Now! :)